The mass media has multiplied manifold due
to the advent of modern technologies such as satellite communications and World Wide Web etc. It has also
created a situation where information explosion has emerged as a new trend of
the society. We are bombed with information regarding different things,
especially the products marketed,services offered and culture packaged from
different spaces in such a manner, that we seem to be living within a network
of information and nothing else.
As English is
the language of globalization, therefore the English-knowing people are horsing
to the world all the time through different mediums. But an economy cannot
thrive only with the English-knowing people and therefore, there is a constant
need for translation, as it is through translation, that the majority of the
people of the world can be taken under the purview of the global market.
As the non-English
speaking world needs to get connected to the English-speaking one, therefore
the need of translation is enhanced. In other words, it can be said that
translation practice plays a very dynamic role in the globalized world.
Therefore in
translation, history and culture (1990), bassnett and lefevere emphasize that
“translation has been a major shaping force in the development of worldculture…” hence, translation can be seen as a booming industry in today’s world
as mass communication is a growing field.
