Translation in Mass-communication

The mass media has multiplied manifold due to the advent of modern technologies such as satellite communications and World Wide Web etc. It has also created a situation where information explosion has emerged as a new trend of the society. We are bombed with information regarding different things, especially the products marketed,services offered and culture packaged from different spaces in such a manner, that we seem to be living within a network of information and nothing else.

As English is the language of globalization, therefore the English-knowing people are horsing to the world all the time through different mediums. But an economy cannot thrive only with the English-knowing people and therefore, there is a constant need for translation, as it is through translation, that the majority of the people of the world can be taken under the purview of the global market.

As the non-English speaking world needs to get connected to the English-speaking one, therefore the need of translation is enhanced. In other words, it can be said that translation practice plays a very dynamic role in the globalized world.

Therefore in translation, history and culture (1990), bassnett and lefevere emphasize that “translation has been a major shaping force in the development of worldculture…” hence, translation can be seen as a booming industry in today’s world as mass communication is a growing field.